For decades, the Empire Today jingle has been synonymous with home renovation. But in an era where homeowners are more research-savvy than ever, the question remains: does the convenience of having a showroom brought to your living room justify the price tag?
Whether you are scrolling through Reddit looking for a “did I do right?” sanity check or you’re just starting your flooring journey, this guide breaks down the 2026 reality of Empire Today.
The Empire Today Model: Convenience at Your Doorstep
The core appeal of Empire Today hasn’t changed—it’s built for the busy homeowner who wants quality flooring without the weekend-long trek to a big-box retailer.
- The In-Home Estimate: A sales representative brings hundreds of samples—carpet, hardwood, laminate, and vinyl—directly to your home.
- Lighting Accuracy: Unlike seeing a sample under harsh warehouse LEDs, you see the flooring under your actual home lighting.
- The 24-Hour Promise: One of their biggest selling points is the speed of installation, with “Next Day Install” available on many in-stock products.
How Much Does Empire Today Cost? (2026 Pricing Factors)
While Empire Today doesn’t publish standard pricing online due to the custom nature of their in-home estimates, our 2026 market analysis shows you should expect to pay a premium for their “done-for-you” service. Prices typically range from $5 to $15+ per square foot, fully installed.
Factors that will quickly increase your quote:
- Tearing out old flooring (especially glued-down hardwood or tile).
- Installing on stairs or custom room transitions.
- Upgrading to premium moisture-barrier padding (highly recommended for basements).
- Extensive floor leveling before the new product is laid down.
Local Spotlight: Regional Service Performance
Service quality in the flooring industry often depends on local contractors. Based on current homeowner interest and feedback, here is how Empire Today is performing in major U.S. hubs:
🏙️ Detroit, MI
Homeowners in the Detroit area often praise the speed of service, especially for basement renovations where moisture-resistant laminate is a priority.
🏔️ Colorado Springs, CO
In Colorado Springs, the focus is often on high-durability carpets that can handle heavy foot traffic and provide extra insulation during mountain winters.
🌴 Tampa, FL
For the Tampa market, Luxury Vinyl Plank (LVP) is the king of the castle. Homeowners look for Empire’s waterproof options to stand up to Florida’s humidity and sand.
Empire Today vs. The Competition
| Feature | Empire Today | LL Flooring | Lowe’s |
|---|---|---|---|
| Best For | Full-service, fast installation | High-quality wood sourcing | DIY supplies and variety |
| Price Point | Premium (for convenience) | Mid-range to High | Budget to Mid-range |
| Install Speed | Often Next-Day | Varies by contractor | Scheduled via store |
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The Honest Pros and Cons
“The convenience is unbeatable, but you have to be ready to negotiate. Treat the in-home estimate like a business meeting, not a friendly visit.”
❌ The Drawbacks
- The “Sales” Pressure: Because the reps work on commission, the first price you hear might be much higher than the final price.
- Contractor Roulette: Like any national brand, the quality of your floor often depends on the specific local crew assigned to your zip code.
✅ The Perks
- One-Stop Shop: They handle the measurements, the product, the delivery, and the installation.
- Referral Perks: Their referral program can earn you $250 Amazon gift cards for successful installations you recommend.
- 30-Day Cookie: Digital quotes often track your interest for 30 days, ensuring you get credit for active promotions.
Frequently Asked Questions (FAQ)
Does Empire Today move your furniture?
Yes, their installation crews will move standard furniture at no extra cost. However, they typically require you to move electronics, extremely fragile items, and clear out all closets before they arrive.
What is the Empire Today warranty?
Empire provides a 1-year installation warranty. The product warranty (for the actual carpet, vinyl, or wood) varies by the manufacturer, often ranging from 15 to 30 years depending on the tier of material you select.
Can you negotiate with Empire Today?
Absolutely. The initial price quoted during the in-home estimate is rarely their rock-bottom price. Always ask about current promotions, military discounts, or seasonal sales to negotiate the final cost.
The 2026 Verdict
Empire Today remains a solid choice for the homeowner who values time over money. If you need a room transformed by tomorrow for a party or a home sale, they are the undisputed champions. However, if you have the time to shop around, always get a secondary quote from a local pro or a retail giant like Lowe’s to ensure you’re getting a fair market rate.
