Pride of Madeira – A 1 Captivating Coastal Gem


Pride of Madeira

The Pride of Madeira (Echium candicans), a majestic plant native to the Madeira Islands, has captured the hearts and imaginations of gardeners and nature enthusiasts worldwide. With its bold and vibrant blooms, this coastal gem has become a sought-after addition to gardens and landscapes.

Let’s delve into the botanical characteristics, cultivation, care, and cultural significance of the Pride of Madeira, providing a comprehensive guide to growing and appreciating this stunning plant.

Pride of Madeira Botanical Description

Table of Contents

Plant Structure and Growth Habit

The Pride of Madeira is a perennial, evergreen shrub belonging to the borage family (Boraginaceae). The plant typically reaches a height of 4 to 6 feet, with a similar spread, forming a rounded, bushy mound.

Its sturdy, branching stems create a robust structure, making it a striking focal point in gardens and landscapes.

Flower Characteristics and Color Variations

One of the fascinating features of the Pride of Madeira is its stunning flower spikes, which can reach up to 18 inches. Hundreds of tiny, tubular flowers blooming in shades of blue, purple, or white cover these cylindrical, densely packed spikes.

The flowers emerge from the tips of the stems, creating a dazzling display that lasts from late spring to early summer. As the flowers fade, they give way to inconspicuous, capsule-like seed pods that release many small, dark seeds.

Foliage and Seed Production

The Pride of Madeira features lance-shaped, silvery-green leaves that measure up to 10 inches. These leaves are covered in fine hairs, giving them a soft, velvety texture. The foliage remains evergreen throughout the year, providing a lush backdrop for the vibrant blooms.

Cultivation and Care

Ideal Growing Conditions

Soil Preferences

The Pride of Madeira thrives in well-draining, moderately fertile soil. It prefers a slightly acidic to neutral pH (6.0-7.0) and can tolerate poor soil conditions, making it suitable for growing in rocky or sandy coastal areas. It often grows naturally along cliffs and rocky slopes in its native habitat.

Sunlight Requirements

This sun-loving plant requires total sun exposure to produce its best flower display. Ensure it receives at least 6 hours of direct sunlight each day. Some afternoon shade can help protect the plant from excessive heat stress in regions with sweltering summers.

Watering and Fertilization Needs

Once established, the Pride of Madeira is drought-tolerant, making it an excellent choice for water-wise gardens and xeriscaping.

However, it appreciates regular watering during the first year of growth to establish a robust root system.

Afterward, you can reduce the watering frequency, allowing the top few inches of soil to dry out between waterings.

Fertilize the Pride of Madeira sparingly, as excessive nutrients can lead to an overabundance of foliage at the expense of flowers. A balanced, slow-release fertilizer applied in early spring should be sufficient for the growing season.

Pruning and Maintenance Tips

Prune the Pride of Madeira after flowering to maintain its shape and encourage bushier growth. Remove spent flower spikes and any dead, damaged, or crowded branches. Also, remove any suckers that emerge around the base of the plant to prevent it from becoming invasive in your garden.

Propagation Methods

We can propagate the pride of Madeira through seeds, cuttings, or division. To grow from seed, sow the seeds in well-draining seed compost, maintaining a temperature of 60-70°F (15-21°C) during germination. Germination can take anywhere from 2 to 4 weeks.

Once the seedlings are large enough to handle, transplant them into individual pots and gradually acclimate them to outdoor conditions before planting in the garden.

Take semi-hardwood cuttings in late summer or early fall to propagate from cuttings. Remove the lower leaves and dip the cut end in rooting hormone, then insert it into a pot filled with a well-draining potting mix.

Keep the cuttings moist and shaded until roots form, which typically takes several weeks. After that, you can transplant them to their permanent location.

The division is another method of propagation, which involves separating the plant into smaller sections. This is best done in late winter or early spring before new growth begins.

Dig up the plant, preserving as much of the root system as possible, and divide it into smaller sections with a sharp, clean tool. Replant the divisions in the garden, ensuring that they have adequate space to grow.

Landscaping with Pride of Madeira

Design Ideas for Incorporating Pride of Madeira in Your Garden

The Pride of Madeira’s striking appearance makes it versatile for various garden styles. Use it as a focal point in mixed borders, coastal gardens, or Mediterranean-themed landscapes. Plant it in groups for a dramatic mass planting or as a single specimen for a stunning statement.

Its drought tolerance and ability to grow in poor soils make it suitable for rock gardens, slopes, and erosion control.

Companion Plants and Color Schemes

Consider planting Pride of Madeira alongside plants with complementary colors and textures to create a harmonious and visually appealing garden. Good companions include plants with silver or gray foliage, such as Artemisia, lavender, and Santolina, which contrast beautifully with the rich blue-purple flowers.

You can pair it with other Mediterranean plants like rosemary, sage, and thyme or create a vibrant color scheme by combining it with plants bearing orange, yellow, or red blooms, like California poppies, coreopsis, or a red hot poker.

Creating a Pollinator-Friendly Garden

The Pride of Madeira is a magnet for pollinators, attracting bees, butterflies, and hummingbirds with its nectar-rich flowers. Including this plant in your garden can help support local pollinator populations and create a lively, biodiverse environment.

Combine it with other pollinator-friendly plants, like coneflowers, catmint, and salvia, to provide a continuous nectar source throughout the growing season.

Pride of Madeira landscape
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Benefits of Including Pride of Madeira in Coastal Landscapes

Besides its aesthetic appeal, the Pride of Madeira offers several benefits to coastal landscapes. Its tolerance of salt spray, wind, and poor soils makes it an excellent choice for seaside gardens. Its deep root system can help stabilize slopes and prevent erosion in vulnerable areas.

Potential Challenges and Solutions

Common Pests and Diseases

Pride of Madeira is resistant to most pests and diseases. Aphids, spider mites, or whiteflies can occasionally affect the Pride of Madeira, but ladybugs or lacewings can control them or we can apply insecticidal soap. They can prevent fungal diseases, such as root rot or powdery mildew, by ensuring proper drainage and avoiding over-watering.

Invasive Species Concerns and Responsible Gardening

In some regions, the Pride of Madeira has the potential to become invasive, displacing native plants and disrupting ecosystems. Before planting it in your garden, check with local authorities or extension services to determine if it poses a risk in your area.

If it is invasive, consider using native alternatives with similar characteristics, such as Penstemon, Agastache, or native lupines.

Tips for Growing Pride of Madeira in Non-Native Environments

If you’re growing Pride of Madeira outside of its native range, providing conditions that closely mimic its natural habitat is essential. Ensure well-draining soil, total sun exposure, and proper drainage to prevent soggy conditions.

Be vigilant about removing any self-sown seedlings and controlling the spread of the plant to minimize its impact on the surrounding environment.

Pride of Madeira in Art and Culture

Historical Significance and Folklore

The Pride of Madeira has been an iconic symbol of the Madeira Islands for centuries. Locals have used various parts of the plant for medicinal, such as treating skin conditions, inflammation, and respiratory issues. Its enchanting beauty has also inspired folklore and legends.

One popular tale tells of a heartbroken princess who turned her tears into the plant’s beautiful blue flowers.

Depictions in Art and Photography

Artists and photographers have been drawn to the striking appearance of the Pride of Madeira for a long time.

It has immortalized its vivid flower spikes and dramatic silhouette in paintings, drawings, and photographs, often featuring the plant against the backdrop of its stunning coastal habitat.

This artistic appreciation has helped to spread awareness of the Pride of Madeira, inspiring others to cultivate and cherish this unique plant.

Celebrations and Festivals Centered on Pride of Madeira

The annual Flower Festival showcases the region’s rich botanical heritage in the Madeira Islands, including the Pride of Madeira.

Locals and tourists gather to enjoy colorful parades, flower displays, and other festivities, celebrating the island’s breathtaking flora. This vibrant event highlights the cultural significance and enduring appeal of the Pride of Madeira and other native plants.

Pride of Madeira close up
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Additional Tips for Successful Cultivation

Overwintering Pride of Madeira in Colder Climates

While Pride of Madeira is best suited for USDA hardiness zones 9-11, gardeners in colder climates can still enjoy this beautiful plant with extra care.

If you live in an area with harsh winters, consider growing Pride of Madeira in containers and bringing them indoors during the coldest months.

Place the containers in a bright, sunny spot and reduce watering to prevent root rot. Once the risk of frost has passed, you can move the containers back outdoors to enjoy their stunning blooms.

Using Pride of Madeira in Container Gardens

Pride of Madeira can also make a dramatic statement in container gardens, particularly on decks, patios, or balconies. Choose a large container with adequate drainage holes and fill it with a well-draining potting mix.

Be sure to give the plant full sun exposure and sufficient water, especially during the hot summer months. In container gardens, you may need to prune the plant more frequently to maintain its shape and size.

Wildlife Considerations

Besides attracting pollinators, the Pride of Madeira may also attract other wildlife to your garden. Birds, such as finches and sparrows, may feed on the seeds, while lizards and small mammals may find shelter among the dense foliage.

By incorporating this plant into your landscape, you can contribute to a diverse, thriving ecosystem and enjoy the added benefit of observing the various creatures that it attracts.

Supporting Conservation Efforts

As a gardener or nature enthusiast, you can play an essential role in supporting the conservation of the Pride of Madeira and other native plants.

By planting and nurturing these species in your garden, you can help preserve their genetic diversity and promote their continued existence in the wild.

You can also support organizations that protect native flora, such as botanical gardens, conservation groups, and research institutions.


1. How do I care for a Pride of Madeira plant?

To care for a Pride of Madeira plant, provide it with well-draining soil, adequate sunlight, and moderate moisture. Prune the plant regularly to maintain a neat appearance and to prevent excessive spreading.

2. Is Pride of Madeira invasive?

The Pride of Madeira has the potential to become invasive, especially in regions like California, Australia, and New Zealand. It is essential to monitor its growth and follow best practices to minimize its impact on native ecosystems.

3. Are the leaves of Pride of Madeira toxic?

The hairy leaves and stem of the Pride of Madeira contain alkaline compounds that may cause skin irritation in some individuals. It is advisable to wear gloves when handling the plant and to keep it away from areas frequented by children and pets.

4. Can the Pride of Madeira survive in cold temperatures?

The Pride of Madeira can tolerate a wide range of temperatures but is not well-suited to extremely cold climates. It may not survive in areas with harsh winters and may require protection or overwintering indoors.

5. How do I propagate Pride of Madeira?

Pride of Madeira can be propagated through seed collection or by taking stem cuttings. Collect seeds after the flowering season has ended and sow them in a warm, well-lit area. For stem cuttings, plant a healthy stem tip in well-draining soil, keeping it moist until roots form.

6. How tall does Pride of Madeira grow?

Pride of Madeira typically grows to a height of 4 to 6 feet (1.2 to 1.8 meters) with a similar spread. The plant’s dramatic flower spikes can reach up to 8 feet (2.4 meters) in height during the flowering season.

7. When does Pride of Madeira bloom?

The Pride of Madeira usually blooms from mid to late spring, depending on the climate and growing conditions. The flowering season may vary slightly by region, but the plant generally produces its stunning purple-blue, cone-shaped flowers for several weeks each year.

8. What type of soil is best for Pride of Madeira?

The Pride of Madeira prefers well-draining soil, such as loam or sandy mixtures, with a slightly alkaline to neutral pH. This plant can also tolerate dry soils, making it suitable for drought-prone areas and coastal regions.

9. How often should I water Pride of Madeira?

Water your Pride of Madeira plant moderately, allowing the soil to dry slightly between waterings. Overwatering can lead to yellowing leaves and an increased risk of plant diseases. Adjust your watering schedule based on factors such as temperature, humidity, and soil type to maintain a healthy balance.

10. Can Pride of Madeira be grown in containers?

Yes, the Pride of Madeira can be grown in containers, provided that the container is large enough to accommodate its extensive root system and growth. Ensure proper drainage and adequate sunlight for optimal growth and flowering.

11. Do bees and other pollinators like Pride of Madeira?

The Pride of Madeira is well-known for attracting bees, butterflies, and other pollinators with its vibrant, cone-shaped flowers. Planting it in your garden can help support local pollinator populations and enhance the overall ecosystem.

12. What are some alternative plants to Pride of Madeira if I’m concerned about its invasiveness?

If you are concerned about the invasiveness of Pride of Madeira, consider planting native species or non-invasive alternatives that share similar characteristics. For example, you can explore plants like Penstemon, Agastache, or Salvia species, known for their colorful flowers and attractiveness to pollinators.

By considering these frequently asked questions and adhering to the best practices for planting and maintaining the Pride of Madeira, you can enjoy the beauty and benefits of this stunning plant while minimizing any potential negative impacts on the environment.


The California Invasive Plant Council (Cal-IPC) is an essential resource for maintaining healthy growth and preventing the spread of invasive species in the state. The Canary Islands and Madeira Islands are home to a plant type known as Echium fastuosum, commonly referred to as the Pride of Madeira.

This fast-growing shrub, native to the coastal regions of the islands, is known for its dramatic spikes of purple-blue, cone-shaped flowers during the flowering season. These blossoms attract bees and provide a stunning visual display, particularly when planted along the coast or hillsides.

The plant thrives in well-draining, loamy or dry soils, and requires adequate sunlight to ensure healthy growth. However, it is essential to consider the possibility of invasiveness when planting this shrub, particularly in regions such as California, Australia, and New Zealand.

Regular pruning with shears, particularly during the late fall, is required to maintain a neat appearance and prevent the plant from spreading too quickly. Yellowing leaves are a common issue with Echium fastuosum; however, they can be easily treated by cutting back on moisture and ensuring the plant has enough access to sunlight.

Overwatering can lead to bacteria and other plant diseases, so maintaining a balance between moisture and humidity is crucial for the shrub’s survival. While the entire plant is generally disease-free and able to tolerate a wide range of temperatures and weather conditions, it is important to monitor it for signs of pests or other problems.

The California Poison Control System (CPCS) notes that the Echium fastuosum’s hairy leaves and stem contain alkaline compounds that may cause skin irritation in some individuals.

To minimize the risk of exposure, it is advisable to wear gloves when handling the plant and to keep it away from areas where children and pets may come into contact with it. Invasive plant species can significantly impact the environment by displacing native plants, reducing biodiversity, and altering ecosystems.

For this reason, it is essential to consult resources such as the Cal-IPC and follow best practices to ensure the healthy growth of native plants and shrubs.

In conclusion, the Pride of Madeira is a stunning addition to any garden. Its dramatic, cone-shaped flowers attract bees and offer a vibrant display throughout the flowering season. However, it is essential to be aware of its potential invasiveness and the potential for skin irritation.

With proper care, including adequate sunlight, well-draining soil, and regular pruning, Echium fastuosum can be a valuable addition to any garden while minimizing its potential impact on the surrounding environment.